Multidisciplinary designer
Product Design Lead creating fintech, AI, and emerging tech products—from early ideas through launch and growth.
WORK WITH ME ↗︎
HIGHLIGHTS
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Fintech01 / 03
Tirra
600+ waitlist · 1k+ beta transactions
02 / 03
MSQ Design System
40% faster design-to-development handoff
03 / 03
MUST Fintech
Leading 2 Web3 products and a shared token ecosystem
Hi, I'm Matilda Anashie. I design digital products, explore emerging tech, and care deeply about building things that genuinely help people.
Slice of me
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Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Selected work
Hiring or building? Let’s talk
Web Design01 / 09
Folde Studio
A scalable sales and publishing system
Fintech02 / 09
Tirra
600+ waitlist · 1k+ beta transactions
03 / 09
Wowzi
Creator marketplace across user types
04 / 09
MUST Fintech
Leading 2 Web3 products and a shared token ecosystem
05 / 09
MSQ Design System
40% faster design-to-development handoff
Brand & Web06 / 09
Wowzi Brand System
One brand system across 3 products
HR · Wellness07 / 09
Buddily
Ethical virtual coworking across 3 user experiences
SaaS08 / 09
Refsoft
Marketing operations across campaigns and ROI
E-commerce09 / 09
TAJRR
Two-sided commerce across web and mobile
Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Hi, I'm Matilda Ipeh Anashie
I'm a Nigerian Product Design Lead with 6+ years of experience designing AI, fintech, creator economy, SaaS, and Web3 products across Africa, Asia, and Europe.
My background in Electrical and Electronics Engineering and Telecommunications Engineering shapes how I work: understanding complex systems, finding the human problem within them, and building clear, trustworthy products. I currently lead product design for MUST Company’s Blockchain and User Experience Innovation Design team, guiding a four-designer team across two Web3 products, their websites, and a shared token ecosystem. I also introduced design-system and AI-assisted workflows that improved design-to-development handoff by 40%.
Beyond product work, I co-founded Canann Impact Foundation, contribute to open-source technology through Outreachy and ODK-X, and support the design community through mentorship, writing, and speaking.
My essays, notes, experiments, and opinions.
- read a new chapter
fill journal pages- disappear into a playlist
draw or just doodle- notice type everywhere
something happened today and I realised —
"Everything we need to be happy in life is right in front of us and yet we look for it in all the wrong places."
Living life in colours 🌻🦋
I love watching movies, but my latest obsession is K-drama. The stories and the acting keep me absolutely glued to my screen. A perfect weekend unwinding mood.
Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Bits of my life
Turning Folde Studio’s portfolio into a scalable sales and publishing system.
Designed and launched a new identity and website for Folde Studio in five days, using an AI-assisted workflow to move from positioning to production without giving up creative control.
The site had to be the proof, not just the portfolio.
Folde Studio is a full-service creative and product studio — brand identity, web design, UI/UX, motion, and growth work. A site for a studio like that can’t just list its services; it has to demonstrate the exact craft it’s selling, or the pitch falls apart on page one.
As Creative Director, I treated the project as both a brand launch and an operating-system decision: the site needed to sell the studio today while making future publishing faster and more consistent.
A brand object, a sales tool, and a live demo — judged in the first few seconds.
Studio sites get judged on identity, capability, and craft in the same glance, before a visitor reads a word — and this one had to be designed and built in five days, solo. Three constraints had to hold anyway:
Turn a multidisciplinary practice into one clear story — brand, product, web, motion, and growth work needed to feel connected without flattening the differences between projects.
Build for continuous publishing — the site needed a repeatable way to add new work without designing every future case study from scratch.
Move from direction to launch in five days — the identity, content architecture, responsive experience, and front end had to evolve together without losing editorial control.
A five-day launch driven by systems, not shortcuts.
Four decisions kept the brand, content, and implementation moving in one direction.
Positioning before pages. I defined the studio story as a sequence from point of view, to proof, to services, to enquiry. That gave the visual system a business job beyond looking distinctive.
One publishing model, multiple expressions. A shared content structure keeps project information consistent while flexible case-study layouts preserve the character of different disciplines and clients.
AI assistance with human direction. Claude, VS Code, and my AI design workflow compressed exploration, implementation, and refinement. I retained control over positioning, hierarchy, art direction, interaction decisions, and final quality.
Craft used as evidence. Typography, pacing, responsive composition, and motion were treated as demonstrations of the studio’s capability, not decorative additions around the portfolio.
Live, newly launched, and ready to grow with the studio.
The identity and responsive website are live. Because the launch is recent, I am not attaching enquiry or conversion claims yet; the immediate outcome is a coherent studio presence and a reusable system for publishing new work.
The value of AI assistance was not simply speed. It let me stay at the level of system direction while moving rapidly between writing, visual decisions, interaction, and implementation. The five-day constraint worked because the identity, content model, and build were treated as one design problem rather than separate phases.