One brand. Three very different people to talk to.

Wowzi needed one credible parent brand without flattening the differences between its enterprise, SME and creator products. The work had to establish shared standards while giving each audience a recognisable experience.

The system needed to feel structured and dependable for enterprise buyers, fast and approachable for SMEs launching campaigns, and warm and mobile-native for creators managing work and payouts. Same company, three different relationships.

A palette that stays in one family.

Instead of assigning each product a totally separate colour — which is how multi-product brands end up looking like three unrelated startups wearing the same name tag — everything pulls from one cool, navy-to-teal family. Pro gets the deepest, most institutional end. Launch sits in the energetic middle with a gradient. Create lives in the lighter, airier sky end. Same family, different outfits.

There’s also a real effort to make the colour system defensible, not just pretty. In dark mode, the teal stays exactly the same across all three products, and only the secondary accent shifts. That’s the kind of consistency that actually survives contact with a real engineering team.

The system and website design were completed. The website was not launched.

I delivered the visual identity, Brand Guidelines V.1, shared product design system and redesigned marketing website during the two-month engagement. I left Wowzi before the website moved into production, so this case does not claim post-launch conversion or lead-generation results.