Multidisciplinary designer
Product Design Lead creating fintech, AI, and emerging tech products—from early ideas through launch and growth.
WORK WITH ME ↗︎
HIGHLIGHTS
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Fintech01 / 03
Tirra
600+ waitlist · 1k+ beta transactions
02 / 03
MSQ Design System
40% faster design-to-development handoff
03 / 03
MUST Fintech
Leading 2 Web3 products and a shared token ecosystem
Hi, I'm Matilda Anashie. I design digital products, explore emerging tech, and care deeply about building things that genuinely help people.
Slice of me
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Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Selected work
Hiring or building? Let’s talk
Web Design01 / 09
Folde Studio
A scalable sales and publishing system
Fintech02 / 09
Tirra
600+ waitlist · 1k+ beta transactions
03 / 09
Wowzi
Creator marketplace across user types
04 / 09
MUST Fintech
Leading 2 Web3 products and a shared token ecosystem
05 / 09
MSQ Design System
40% faster design-to-development handoff
Brand & Web06 / 09
Wowzi Brand System
One brand system across 3 products
HR · Wellness07 / 09
Buddily
Ethical virtual coworking across 3 user experiences
SaaS08 / 09
Refsoft
Marketing operations across campaigns and ROI
E-commerce09 / 09
TAJRR
Two-sided commerce across web and mobile
Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Hi, I'm Matilda Ipeh Anashie
I'm a Nigerian Product Design Lead with 6+ years of experience designing AI, fintech, creator economy, SaaS, and Web3 products across Africa, Asia, and Europe.
My background in Electrical and Electronics Engineering and Telecommunications Engineering shapes how I work: understanding complex systems, finding the human problem within them, and building clear, trustworthy products. I currently lead product design for MUST Company’s Blockchain and User Experience Innovation Design team, guiding a four-designer team across two Web3 products, their websites, and a shared token ecosystem. I also introduced design-system and AI-assisted workflows that improved design-to-development handoff by 40%.
Beyond product work, I co-founded Canann Impact Foundation, contribute to open-source technology through Outreachy and ODK-X, and support the design community through mentorship, writing, and speaking.
My essays, notes, experiments, and opinions.
- read a new chapter
fill journal pages- disappear into a playlist
draw or just doodle- notice type everywhere
something happened today and I realised —
"Everything we need to be happy in life is right in front of us and yet we look for it in all the wrong places."
Living life in colours 🌻🦋
I love watching movies, but my latest obsession is K-drama. The stories and the acting keep me absolutely glued to my screen. A perfect weekend unwinding mood.
Open to product design leadership opportunities and selected collaborations across fintech, AI, and emerging technology.
Let’s Talk.
Bits of my life
Designing a two-sided commerce platform for Gulf SMEs and their customers.
Designed a connected commerce platform that helps Gulf SMEs create and manage stores while giving buyers one place to discover and purchase from local brands.
Two sides. One platform. Gulf commerce.
For merchants — TAJRR brings store setup, AI-assisted product cataloguing, customisable templates, order management, inventory, and business analytics into one workspace.
For buyers — An AI chatbot surfaces the right products from the right local brands. Personalised recommendations, frictionless checkout, and real-time order tracking built for the Gulf consumer.
Two markets, broken in two different ways.
From sign-up to store setup in three steps.
I structured merchant sign-up across three focused screens using progressive disclosure. The new-user dashboard then guides merchants toward a clear first action instead of leaving them with an empty workspace.
A storefront that feels like theirs, not a template.
Merchants can select from multiple starting points and customise colour, layout, typography, and product presentation without code. A live preview keeps design decisions and storefront output in the same workflow.
From product photo to reviewed listing with AI assistance.
AI upload flow: merchants photograph or describe a product and the system auto-fills title, category, description, and tags. A review-and-confirm step keeps the merchant in control without slowing them down.
Snap a product image. AI extracts name, category, and attributes automatically.
Auto-mapped to the correct TAJRR marketplace category for maximum discoverability.
Review AI-generated fields in a batch grid before publishing. Edit in-line, approve in bulk.
Every listing auto-links to inventory. Stock updates in real-time as orders arrive.
Find the right store before you know what you’re looking for.
An AI chatbot uses buyer preferences and conversational prompts to surface relevant products and local brands without requiring an exact search term.
A clear path from cart to confirmation.
The checkout flow removes forced account creation and keeps delivery, payment, and order details visible before purchase. The summary screen gives buyers one clear moment to review everything before confirming.
Knowing where your order is shouldn’t be hard.
Order tracking designed around one emotion: confidence. Live progress indicators, merchant communication, and a single-tap return flow replace the anxiety of order ambiguity.
The website that sells the platform to both sides.
Approved, prototyped, and handed off for development.
I delivered the complete merchant platform, buyer app, website, and shared design system after client approval. The project is shown under the replacement name TAJRR, and confidential performance metrics have been omitted. I was not involved in the eventual launch.
Designing a two-sided marketplace meant treating merchant operations and buyer confidence as one connected system. The most important decisions were not isolated screen improvements, but shared patterns across onboarding, catalogue management, discovery, checkout, and fulfilment. Working solo required me to hold that system together from research through development handoff.